The author of this book, Jim Collins, is a renowned management expert and best-selling business author, whose books include Great by Choice: Uncertainty, Chaos, and Luck-Why Some Thrive Despite Them All, How The Mighty Fall: And Why Some Companies Never Give In, and, Built to Last: Successful Habits of Visionary Companies, of which we’ve also provided you with a bookey. So, how to go from good to great? How to make the enterprise break through the bottleneck of excellence? How to set up an excellent management team? This book presents a set of ideas that can help most companies dramatically improve their operations and even become an exceptional company.
In order to avoid complacency, we should not merely be satisfied with being good, but also we should continue to strive for greatness, to enable our enterprise to be more dynamic and more long-lasting. The lessons of history tell us that when a company begins to become content with their current status quo, and remain stagnant and complacent, the mansion that they once strove so hard to build up will fall into a precarious state. The ultimate reason why Kodak failed is down to the fact that they refused to “kill” their signature film, unwilling to move forward toward “greatness”, and eventually died because of its inaction. Some people think they stumbled in the face of camera manufacturers like Sony and Nikon, while many people don't realize that the world's first digital camera was actually made by Kodak. But unfortunately, they have not been able to keep up with the new era. Its film recorded people’s sorrow and happiness, glory and dreams for more than 100 years.
Kodak was once the world's leading film manufacturer. But slowly, they began to not think about innovation, became content with the status quo, stopped seeking to improve, let themselves fall into the trap of complacency and consequently fell from the top to the bottom. There are many famous companies that have experienced a period of glory, leaving their peers far behind. Today we will unlock the book From Good to Great: Why Some Companies Make the Leap.
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